Hello. Pando Browser here.
Today we want to talk to you about the real value of ad-view mining, which is one of our core services.
As of 2020, the size of the online advertisement market in Korea is approximated to be around 7.7 billion USD.
The size of the online advertising market would be easy to understand as it is the cost that advertisers and advertising agencies spend throughout the year. We are seeing a lot of advertisements through various channels and sales conversions. However, consumers do not receive any compensation even though they are the products that the advertisers purchase which numbers in 7 billion USD in Korea alone. The profits are monopolized and shared only by advertisers, agencies and media.
With the development of the Internet and technology today, a variety of platforms and media are emerging. Platforms and consumers continue to communicate strengthen the community and maintain service. Despite the large role consumers play on the platform, consumers do not receive any fiscal compensation besides the rights to use the platform and its services. Pando Browser is introducing a new way to change this market structure.
Existing platforms benefit from selling advertisements and the advertisers benefit from product sales but the users only contribute to this profit-making process and do not receive any rewards.
On the other hand, Pando Browser allows users to choose the ads that they see. Users can exercise their rights to only use the platform’s services without the ads but if they choose to watch the ads, they are rewarded for watching the ads even if they do not purchase any products.
Advertisers can expect higher conversion since the advertisements are only shown to viewers who choose to see them.
Pando Browser delivers the true value of web 3.0 by providing value to all of its ecosystem contributors.
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